The first Portuguese wine tasting

Portugal Wine Association recently announced that it will be held in Beijing in the first period of the Portuguese wine tasting to promote its new "Portuguese wine" global brand strategy. The tasting event, the Portuguese wine experts will be in China and media offer great wine regions from Portugal 8 18 200 exhibitors balance brewed wine. 

Prestigious wine at home and abroad critic, famous wine connoisseur and gourmet Mr. Liu Zhixin chaired the expert workshop tasting activities. 

Portugal Wine Institute is the theme of global strategy, "Portuguese wines - colorful - an extraordinary experience." The new theme will not only demonstrates to the world unique style of Portuguese wines, from 260 grape varieties in the brew rich wine, but winemakers will showcase different from other countries, Portugal's unique brewing process. If they like the artist, to try to offer different types of colorful varieties of wine grapes. It also fully reflects the past century, has a long history of Portuguese wine and courage to boldly try to keep the spirit of exploration, and the desire for excellence, to create an extraordinary character. 

Global brand strategy by the Portuguese wine Portugal Minister of Agriculture February 10, 2010 was officially launched in the Portuguese capital Lisbon, and in the United States opened a global brand campaign the regiment. Portuguese wine to pay attention to more strategic global brand image and visual information, see http://www.guccihandbagoutlet.org. 

Portuguese wine brand strategy to promote global logo design highly ornamental, combines many elements of profound meaning, the whole design full of strong and bold colors. English spelling of the Portuguese first letter P for the contour, pregnant with meaning as the core elements such as the pulse of vitality flock to the surrounding, the central "heart" shape filled with Portuguese wine culture with the love and passion for life, dynamic "human" shape reflects the harmonious relationship between man and nature, carefully nurtured high-quality grapes and brewing wine, wine glass placed on the table with family and friends are friendly and hospitable fun with itself. Overall design and bright green, blue and red and black and white contrast background. 

In the future, the logo will serve as the "Portuguese wine" in the global marketing of the unified image is widely used. It will appear in: brand brochures, sales materials lounge, gift and promotional items, wine list, wine exhibitions, online promotion and the Gucci exhibitions, all the wine producing regions of Portugal produced wine labels, and the upcoming launch in mid-2011, a new round of advertising in the world. Please note!